Questionnaire

Click on the above link for the user questionnaire i conducted for the Doritos Brief.
30 people aged between 16-24 both male and female were surveyed about using their mobile phone/pda to access the internet

Findings

• 100% had internet access on a mobile device

When asked how often they used it to access the internet

• 13% answered never
• 43% answered once/twice per month
• 27% answered once/twice per week
• 10% answered more than twice per week
• 7% answered daily

When asked whether they'd ever uploaded videos to the internet.

• 60% answered Yes
  
• 40% answered No

When asked whether they had ever downloaded software onto their mobile

• 27% answered Yes
  
• 73% answered No

I explained what a shotcode was and that is free to download onto their mobile and having the software application on their phone would enable them to participate in promotions. When asked whether they'd download it on their mobile

• 90% answered Yes
  
• 10% answered No

Click for the full RESULTS.

I would like to use Shotcodes for the brief and will present it to the client at our next meeting tommorrow 31/01/07