Doritos Brief - What Am I Being Asked To Do

The Project's Objective is to make Doritos the snack of choice

Communicate ------>Target Audience (16-24 yr olds) ----->Brand Essence of PLAY

There are different environments I need to consider

• INDOOR
• OUTDOOR
• ONLINE
• AT EVENTS
  

Types of Consumer

• AGE 16-24
  
• MALE
• FEMALE
• IN GROUPS
• INDIVIDUALS
• ASSUME THAT ALL OF THE ABOVE ARE BRAND AND MEDIA SAVVY

Doritos Play is spontaneous, fun, inclusive, social and energetic.