Outcome of Client Meeting 23/01/07

second client meeting today to scope brief with Stuart Neil. Discussed QR codes and the possiblity of using them. Presented client with mobile research figures from

MEDIASCOPE EUROPE'S 2006 Study from the European Interactive Advertising

"Today, 38% of Europe’s 16-24 year olds are using their mobile phones, PDAs or Blackberry’s to access the internet and send or receive emails. This is figure expected to double, with 39% of non users indicating that they plan to start using their mobile technology for this in the near future "

Mobile Service Usage – 16-24 Year Olds, EU & Norway
62% have taken video clips / photos either their mobile phone
46% have sent videos/ picture messages
but only 5% have downloaded software applications with mobile phone.

Client unsure about using QR codes.

I have thought of other technologies to use but i still think QR codes or a similar 2-dimensional barcode would work well in promoting Doritos.

I have decided to research the other 2-dimensional barcodes that are available and also conduct my own research questionnaire to back up using barcodes.