Met with client S Pope today to discuss Doritos Brief. Have come to an agreement with client to use Shotcodes for the brief.
Signed off project proposal - 31/01/07
Project Proposal
The essence of PLAY will be promoted through the medium of shotcodes . Shotcodes will be printing on billboard posters, bus shelter advertising space, large and small bags of Doritos, Jars of Doritos Dip and in adverts in the press.
The shotcode will direct you to Doritos Play where you will be given a mission to carry out. There are different group missions to be filmed on a mobile and uploaded to either you tube or yahoo video.All missions will star actual Doritos so participants will have to make a purchase to take part.
At outdoor events a shotcode game could be played. Shotcode targets could be placed all around the event. The players would hunt for the targets. When shotcode is read one letter of the winning prizeword would be sent to the mobile. Players would have to collect all the letters and unscramble them to make the winning prizeword. The winner would be the first one to sms the prizeword. This would generate revenue for Doritos if players were charged 50p for this sms.
An example scenario will be illustated in storyboard format and presented to client - deadline 16/2/07
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January
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- I have decided to use Shotcodes for the Doritos Li...
- Outcome of Client Meeting 31/01/07
- After researching the different 2d barcodes availa...
- Questionnaire
- Japanese commercial, DoCoMo ...
- Outcome of Client Meeting 23/01/07
- Buzz Magazine
- Mobile Media Research
- Doritos History
- DORITOS PLAY
- Deciding what kind of media to use for this brief ...
- WHAT I'M NOT BEING ASKED TO DO
- Doritos Brief - What Am I Being Asked To Do
- Initial statement of what client wants
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